Distance and Alternative Signals of Status: a Unifying Framework

This conceptual paper establishes a unifying framework that systematically categorizes alternative status signals (e.g., inconspicuous consumption, vintage, ugly luxury, minimalism) in terms of distance from mainstream signals along the continua of six dimensions: time (new/old), conspicuousness (conspicuous/inconspicuous), aesthetics (beautiful/ugly), quantity (many possessions/few possessions), culture (highbrow/lowbrow), and pace of life (slow/fast).


Silvia Bellezza (2021) ,"Distance and Alternative Signals of Status: a Unifying Framework", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 223-224.


Silvia Bellezza, Columbia Business School


NA - Advances in Consumer Research Volume 49 | 2021

Share Proceeding

Featured papers

See More


Using multi-methods in behavioral pricing research

Haipeng Chen, University of Kentucky, USA
David Hardesty, University of Kentucky, USA
Akshay Rao, University of Minnesota, USA
Lisa Bolton, Pennsylvania State University, USA

Read More


Deprivation of Control and the Phonetic Appeal of Brand Names

Jamel Khenfer, Zayed University
Caroline Cuny, Grenoble Ecole de Management

Read More


Taking a Leaf out of my Review: The Asymmetrical Link between Linguistic Similarity and Attitude Certainty for Writers and Readers of Product Reviews

Ann Kronrod, University of Massachusetts, USA
Yakov Bart, Northeastern University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.