Distance and Alternative Signals of Status: a Unifying Framework
This conceptual paper establishes a unifying framework that systematically categorizes alternative status signals (e.g., inconspicuous consumption, vintage, ugly luxury, minimalism) in terms of distance from mainstream signals along the continua of six dimensions: time (new/old), conspicuousness (conspicuous/inconspicuous), aesthetics (beautiful/ugly), quantity (many possessions/few possessions), culture (highbrow/lowbrow), and pace of life (slow/fast).
Silvia Bellezza (2021) ,"Distance and Alternative Signals of Status: a Unifying Framework", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 223-224.
Silvia Bellezza, Columbia Business School
NA - Advances in Consumer Research Volume 49 | 2021
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