Anchors on the Move: Digital Nomads’ Solid Footholds in Liquidity

This study investigates social and material anchors of solidity manifesting in the lives of digital nomads as the vanguard of postmodern liquidity. Drawing upon narrative interviews and netnography, we illuminate how these cosmopolite consumers integrate sources of stability and security to sustain their mobility projects across space and time.


Christiane Aufschnaiter, Sarah Schwarz, and Andrea Hemetsberger (2021) ,"Anchors on the Move: Digital Nomads’ Solid Footholds in Liquidity", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 27-31.


Christiane Aufschnaiter, MCI Management Center Innsbruck
Sarah Schwarz, University of Innsbruck
Andrea Hemetsberger, University of Innsbruck


NA - Advances in Consumer Research Volume 49 | 2021

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