Anchors on the Move: Digital Nomads’ Solid Footholds in Liquidity

This study investigates social and material anchors of solidity manifesting in the lives of digital nomads as the vanguard of postmodern liquidity. Drawing upon narrative interviews and netnography, we illuminate how these cosmopolite consumers integrate sources of stability and security to sustain their mobility projects across space and time.


Christiane Aufschnaiter, Sarah Schwarz, and Andrea Hemetsberger (2021) ,"Anchors on the Move: Digital Nomads’ Solid Footholds in Liquidity", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 27-31.


Christiane Aufschnaiter, MCI Management Center Innsbruck
Sarah Schwarz, University of Innsbruck
Andrea Hemetsberger, University of Innsbruck


NA - Advances in Consumer Research Volume 49 | 2021

Share Proceeding

Featured papers

See More


R14. Are Lonely Consumers Loyal Consumers? Loneliness Breadth and Depth

Eunyoung Jang, Oklahoma State University, USA
Zachary Arens, Oklahoma State University, USA

Read More


Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments

Romain Cadario, IESEG School of Management
Pierre Chandon, INSEAD, France

Read More


D5. Bragging about Effort? Personal Effort Decreases Word-of-Mouth

JIEXIAN (Chloe) HUANG, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.