Understanding Family Responses to Resource Scarcity

We extend resource scarcity theorisation to families, an important unit of consumption. Compared to individuals, family responses allow for more flexibility in adjusting consumption and resource investment. Drawing on qualitative interviews, we find scarcity-inducing life events prompt short-term adjustments in consumption and longer-term shifts in resource investment across family members.


Asheeabee R Shaheen Hosany and Rebecca W Hamilton (2021) ,"Understanding Family Responses to Resource Scarcity", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 219-220.


Asheeabee R Shaheen Hosany, University of Surrey
Rebecca W Hamilton, Georgetown University


NA - Advances in Consumer Research Volume 49 | 2021

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