Strikes Against Emerging Competition: Respecting Consumers’ Needs and Gaining Their Hearts
Economies are changing with the emergence of on-demand businesses, and many countries are suffering from strikes by traditional businesses against these competing initiatives. The current research investigates consumer responses toward such strikes, demonstrating that strikes against competing businesses may backfire, and presents what can be done to gain consumers’ empathy.
Citation:
Hyunjung Crystal Lee and Eline De Vries (2021) ,"Strikes Against Emerging Competition: Respecting Consumers’ Needs and Gaining Their Hearts", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 217-218.
Authors
Hyunjung Crystal Lee, Universidad Carlos III de Madrid
Eline De Vries, Universidad Carlos III de Madrid
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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