Being a Family in a Digital World: How Digitalization Affects Family Identity Negotiation Through Consumption
The influence of digitalization on collective identities, particularly on family identity, is still poorly understood. Drawing on individual interviews, this article provides arguments in favor of a disruption, engendered by the digital revolution, of the way in which families construct, negotiate, and enact their identity through consumption.
Citation:
Mathilde Lapostolle and Julien Schmitt (2021) ,"Being a Family in a Digital World: How Digitalization Affects Family Identity Negotiation Through Consumption", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 901-901.
Authors
Mathilde Lapostolle, ESCP Business School
Julien Schmitt, ESCP Business School
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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