Let’S Get Digital: a Virtual Knowledge Forum on Marketing in the Age of Digitalization and Artificial Intelligence

The digital age has driven an unparalleled expansion of human knowledge, both in academia and the practice. This forum brings together a panel of academics and practitioners to discuss the latest insights on digital marketing and try to identify potential gaps between theory and practice.


Gizem Yalcin, Gil Appel, Andrew Stephen, Markus Giesler, Wendy Moe, Das Dasgupta, Christ George, Amanda Mizrahi, Pamela Dunaway, and Emmanuel Frankforter (2021) ,"Let’S Get Digital: a Virtual Knowledge Forum on Marketing in the Age of Digitalization and Artificial Intelligence", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 939-939.


Gizem Yalcin, Rotterdam School of Management, Erasmus University
Gil Appel, George Washington University
Andrew Stephen, University of Oxford
Markus Giesler, York University
Wendy Moe, University of Maryland
Das Dasgupta, University of Southern California, Saatchi & Saatchi
Christ George, Subscription Trade Association
Amanda Mizrahi, Edelman
Pamela Dunaway, Marketing Science Advisors
Emmanuel Frankforter, Contilt


NA - Advances in Consumer Research Volume 49 | 2021

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