Increased Generosity Under Covid-19 Threat

We study how the presence of threat, proxied by COVID-19 deaths in one’s geographic location, affects generosity. A large dataset of real-world donations (N = 696,942), and a 6-month longitudinal dictator game study (N = 1,003 participants) show individuals exhibited greater generosity following COVID-19 deaths in their county.


Ariel Fridman, Rachel Gershon, and Ayelet Gneezy (2021) ,"Increased Generosity Under Covid-19 Threat", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 900-900.


Ariel Fridman, University of California, San Diego
Rachel Gershon, University of California, San Diego
Ayelet Gneezy, University of California, San Diego


NA - Advances in Consumer Research Volume 49 | 2021

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