Understanding Self-Presentation, Aesthetic Motives and Brands’ Roles in Teenagers’ Use of Instagram
This research studies self-presentation and brand identification among teenagers aged 14-17 on Instagram. Thirty individual interviews were conducted and revealed the importance of self-profile consistency among teenagers and the quest for beauty on this social network. Results also question the role of brands in teenagers’ self-presentation.
Citation:
Laurence Dubé-Beaudin and Amélie Guèvremont (2021) ,"Understanding Self-Presentation, Aesthetic Motives and Brands’ Roles in Teenagers’ Use of Instagram", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 900-900.
Authors
Laurence Dubé-Beaudin, École des Sciences de la Gestion, Université du Québec à Montréal
Amélie Guèvremont, École des Sciences de la Gestion, Université du Québec à Montréal
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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