Consumer Deceleration Through Market-Mediated Cultural Reflection
Consumer deceleration can be achieved through cultural borrowing, and acts of market-mediated global mélange possess the potential to challenge cultural myths (i.e., ideologies) that dictate existing social norms. This research develops and empirically grounds a theoretical process for how market-mediated cultural reflection reshapes consumer subjectivity.
Sarah Grace (2021) ,"Consumer Deceleration Through Market-Mediated Cultural Reflection", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 205-207.
Sarah Grace, University of Arkansas
NA - Advances in Consumer Research Volume 49 | 2021
M8. Nostalgia Increases Healthy Attitudes and Behaviors
Jannine Lasaleta, Yeshiva University
Carolina O. C. Werle, Grenoble Ecole de Management
Amanda Pruski Yamim, Grenoble Ecole de Management
When Perceiving Oneself as a Spender Increases Saving
Emily Garbinsky, University of Notre Dame, USA
Nicole Mead, University of Melbourne, Australia
O3. The Effect of Numeric Information on Product Evaluation
Zhen Yang, Drexel University, USA
Yanliu Huang, Drexel University, USA
Dengfeng Yan, University of Texas at San Antonio, USA