Consumer Deceleration Through Market-Mediated Cultural Reflection
Consumer deceleration can be achieved through cultural borrowing, and acts of market-mediated global mélange possess the potential to challenge cultural myths (i.e., ideologies) that dictate existing social norms. This research develops and empirically grounds a theoretical process for how market-mediated cultural reflection reshapes consumer subjectivity.
Citation:
Sarah Grace (2021) ,"Consumer Deceleration Through Market-Mediated Cultural Reflection", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 205-207.
Authors
Sarah Grace, University of Arkansas
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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