The Effect of Quantity Cues on Product Perceptions and Preferences

Product websites, advertising, and packaging frequently highlight the quantity of product that produces the promoted outcome. Five experiments demonstrate that this information influences consumers’ product judgments and preferences. Product performance outcomes are perceived to be higher quality when fewer product resources produce those outcomes, contrary to previous literature.


Daniella Kupor, Tianqi Chen, and Remi Trudel (2021) ,"The Effect of Quantity Cues on Product Perceptions and Preferences", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 201-202.


Daniella Kupor, Boston University
Tianqi Chen, Boston University
Remi Trudel, Boston University


NA - Advances in Consumer Research Volume 49 | 2021

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