Can Nostalgic Feelings Affect Sustainable Behaviors?
Marketing plays an important role in understanding how to shift consumer behavior toward more sustainable actions. In the context of emotions, it has been suggested that both positive and negative emotions impact sustainable behaviors. We propose and find that nostalgia can drive sustainable choices via the construct of social connectedness.
Ngan Vo and Rajesh V. Manchanda (2021) ,"Can Nostalgic Feelings Affect Sustainable Behaviors?", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 899-899.
Ngan Vo, University of Manitoba
Rajesh V. Manchanda, University of Manitoba
NA - Advances in Consumer Research Volume 49 | 2021
Indigenous Trust and Readiness Towards Development
Ding Hooi Ting, Universiti Teknologi PETRONAS
Chin Chuan Gan, Sunway University
Amir Zaib Abbasi, Capital University of Science and Technology
Sohel Ahmed, Universiti Teknologi PETRONAS
When the Face of Need Backfires: The Impact of Facial Emotional Expression on the Effectiveness of Cause-Related Advertisements
In-Hye Kang, University of Maryland, USA
Marijke Leliveld, University of Groningen, The Netherlands
Rosellina Ferraro, University of Maryland, USA
Can Making Family Salient Improve Retirement Contributions? Evidence from Field Experiments in Mexico
Avni Shah, University of Toronto, Canada
Matthew Osborne, University of Toronto, Canada
Jaclyn Lefkowitz, IDEAS42
Andrew Fertig, IDEAS42
Dilip Soman, University of Toronto, Canada
Nina Mazar, Boston University, USA