Think Like a Robot: How the Interaction With Humanoid Service Robots Affects Consumer Decision Strategy
This research examines a novel effect and its mechanism that humanoid service robots cause a higher level of emotion deficit, which in turn increases reason-based consumption. Furthermore, this research offers boundary conditions of the effect such that the effect vanishes for high anthropomorphism tendency; reverses when the consumption is utilitarian.
Jiancai (Johnson) Liao (2021) ,"Think Like a Robot: How the Interaction With Humanoid Service Robots Affects Consumer Decision Strategy", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 899-899.
Jiancai (Johnson) Liao, Aalto University School of Business
NA - Advances in Consumer Research Volume 49 | 2021
Yes, I can or "No, I can't" - Effect of Extraneous Affirmation- and Negation-Evoking Contexts on Brand Recall Memory: The Role of Semantic Activations
Sudipta Mandal, Indian Institute of Management Ahmedabad
Arvind Sahay, Indian Institute of Management Ahmedabad
Sanjeev Tripathi, Indian Institute of Management, Indore
The “Break-in” Effect: A Token Gesture Can Increase Task Initiation and Prevent Goal Abandonment
Adelle Xue Yang, National University of Singapore, Singapore
Babu Gounder, University of Miami, USA
Rajesh Bagchi, Virginia Tech, USA
G9. The Voice From Afar: How Reverberation Affects Consumer Cognition
Johann Melzner, New York University, USA
Jochim Hansen, University of Salzburg