Transforming Rituals and Rites of Passage During the Covid-19 Pandemic
How do consumers experience rites of passage when they cannot physically gather during a public health crisis? Using interviews on childbirth, entering adulthood, weddings, and funerals from four countries, we conceptualize transformed rituals that are technology-mediated and that can be reduced or extended with ritual scripts, artifacts, performers, and audiences.
Citation:
Kristine De Valck, Ana Babic Rosario, and Isabella Ciampa (2021) ,"Transforming Rituals and Rites of Passage During the Covid-19 Pandemic", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 199-200.
Authors
Kristine De Valck, HEC Paris
Ana Babic Rosario, University of Denver
Isabella Ciampa, HEC Paris
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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