Transforming Rituals and Rites of Passage During the Covid-19 Pandemic

How do consumers experience rites of passage when they cannot physically gather during a public health crisis? Using interviews on childbirth, entering adulthood, weddings, and funerals from four countries, we conceptualize transformed rituals that are technology-mediated and that can be reduced or extended with ritual scripts, artifacts, performers, and audiences.


Kristine De Valck, Ana Babic Rosario, and Isabella Ciampa (2021) ,"Transforming Rituals and Rites of Passage During the Covid-19 Pandemic", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 199-200.


Kristine De Valck, HEC Paris
Ana Babic Rosario, University of Denver
Isabella Ciampa, HEC Paris


NA - Advances in Consumer Research Volume 49 | 2021

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