Evolving Choice Sets: the Effect of Dynamic (Vs. Static) Choice Sets on Preferences

Most decision-making research examines static choice sets, with fixed options presented all at once. However, choice sets often evolve dynamically, with new alternatives arising during the decision process. We show that compared to static presentation of the same options, the dynamic choice set presentation can shift preferences in opposing directions.


Taly Reich, Jennifer Savary, and Daniella Kupor (2021) ,"Evolving Choice Sets: the Effect of Dynamic (Vs. Static) Choice Sets on Preferences", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 196-198.


Taly Reich, Yale University
Jennifer Savary, University of Arizona
Daniella Kupor, Boston University


NA - Advances in Consumer Research Volume 49 | 2021

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