Are Conservatives Less Likely Than Liberals to Accept Welfare? the Psychology of Welfare Politics
A natural field experiment and controlled experiments show that conservatives are less likely than liberals to accept welfare, only when the welfare program does not have a work requirement. Importantly, policymakers can deploy marketing messages to mitigate this effect and boost conservatives' enrollment in such welfare programs.
Citation:
Shreyans Goenka and Manoj Thomas (2021) ,"Are Conservatives Less Likely Than Liberals to Accept Welfare? the Psychology of Welfare Politics", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 192-193.
Authors
Shreyans Goenka, Virginia Tech
Manoj Thomas, Cornell
Volume
NA - Advances in Consumer Research Volume 49 | 2021
Share Proceeding
Featured papers
See MoreFeatured
R13. Brand Humanization: Applying Two Dimensions of Humanness to Brand
Mycah L Harrold, Washington State University, USA
Andrew Perkins, Washington State University, USA
Featured
Doing Good by Buying from a Peer: When and Why Consumers Prefer Peer Economy Purchases
John P. Costello, Ohio State University, USA
Rebecca Walker Reczek, Ohio State University, USA
Featured
Gossip: How The Relationship With the Source Shapes the Retransmission of Personal Content
Gaia Giambastiani, Bocconi University, Italy
Andrea Ordanini, Bocconi University, Italy
Joseph Nunes, University of Southern California, USA