Are Conservatives Less Likely Than Liberals to Accept Welfare? the Psychology of Welfare Politics
A natural field experiment and controlled experiments show that conservatives are less likely than liberals to accept welfare, only when the welfare program does not have a work requirement. Importantly, policymakers can deploy marketing messages to mitigate this effect and boost conservatives' enrollment in such welfare programs.
Shreyans Goenka and Manoj Thomas (2021) ,"Are Conservatives Less Likely Than Liberals to Accept Welfare? the Psychology of Welfare Politics", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 192-193.
Shreyans Goenka, Virginia Tech
Manoj Thomas, Cornell
NA - Advances in Consumer Research Volume 49 | 2021
R13. Brand Humanization: Applying Two Dimensions of Humanness to Brand
Mycah L Harrold, Washington State University, USA
Andrew Perkins, Washington State University, USA
Doing Good by Buying from a Peer: When and Why Consumers Prefer Peer Economy Purchases
John P. Costello, Ohio State University, USA
Rebecca Walker Reczek, Ohio State University, USA
Gossip: How The Relationship With the Source Shapes the Retransmission of Personal Content
Gaia Giambastiani, Bocconi University, Italy
Andrea Ordanini, Bocconi University, Italy
Joseph Nunes, University of Southern California, USA