Push It Past the Limit: the Slippery Slope of Product Misuse.
How consumers use a product contributes to product longevity, an important leverage in waste reduction. Results show a slippery slope of product misuse: when consumers successfully exceeded product limits in the past, they will misuse the product even further, because they estimate the odds of negative consequences less likely.
Citation:
Evelynn Devos, Mario Pandelaere, and Anneleen Van Kerckhove (2021) ,"Push It Past the Limit: the Slippery Slope of Product Misuse.", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 899-899.
Authors
Evelynn Devos, Ghent University
Mario Pandelaere, Virginia Tech
Anneleen Van Kerckhove, Ghent University
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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