Push It Past the Limit: the Slippery Slope of Product Misuse.
How consumers use a product contributes to product longevity, an important leverage in waste reduction. Results show a slippery slope of product misuse: when consumers successfully exceeded product limits in the past, they will misuse the product even further, because they estimate the odds of negative consequences less likely.
Evelynn Devos, Mario Pandelaere, and Anneleen Van Kerckhove (2021) ,"Push It Past the Limit: the Slippery Slope of Product Misuse.", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 899-899.
Evelynn Devos, Ghent University
Mario Pandelaere, Virginia Tech
Anneleen Van Kerckhove, Ghent University
NA - Advances in Consumer Research Volume 49 | 2021
Two-By-Two: Categorical Thinking About Continuous Bivariate Data
Bart de Langhe, ESADE Business School, Spain
Philip M. Fernbach, University of Colorado, USA
Julie Schiro, University College Dublin
The Mystique of Masculine and Feminine Choices: How Aversive Feelings Underlie Preferences
Niusha Jones, University of North Texas
Blair Kidwell, University of North Texas
From Country-of-origin to Country-of-Consumption: The Institutional Journey of Consumer Trust in Food
Caixia Gan, University of Auckland, New Zealand
Denise M Conroy, University of Auckland, New Zealand
Michael SW Lee, University of Auckland, New Zealand