A Spiritual Journey to Zero-Waste

This research explores spiritual aspects that are at play in the transition to a zero-waste lifestyle. Drawing from 35 in-depth interviews with customers of zero-waste grocery stores, it uncovers the spiritual journey that characterizes the commitment to a lifestyle that requires considerable efforts but that is precisely valued for it.


Jessica Darveau, Khaoula Ellafi, and Aïda Faber (2021) ,"A Spiritual Journey to Zero-Waste", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 898-898.


Jessica Darveau, Laval university
Khaoula Ellafi, Laval university
Aïda Faber, Laval university


NA - Advances in Consumer Research Volume 49 | 2021

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