Enhancing Trustworthiness to Gain Sustainable Development: the Signaling Effect of Voluntary “Hostage Posting” on Consumer Behavior
This research examined the combined impact of voluntary hostage posting (HP) and the group polarization effects on perceived trust and intention to buy in two consumer products; sim card and air-conditioner. An experimental study revealed that the group polarization amplifies the effects of voluntary HP in consumer behavior.
Soo Yeong Ewe and Motoki Watabe (2021) ,"Enhancing Trustworthiness to Gain Sustainable Development: the Signaling Effect of Voluntary “Hostage Posting” on Consumer Behavior", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 183-184.
Soo Yeong Ewe, Monash University Malaysia
Motoki Watabe, Monash University Malaysia
NA - Advances in Consumer Research Volume 49 | 2021
Making Sense of Spontaneity: In-The-Moment Decisions Promote More Meaningful Experiences
Jacqueline R. Rifkin, Duke University, USA
Keisha Cutright, Duke University, USA
Stating the Obvious: How “Ugly” Labels Can Increase the Desirability of Odd-Shaped Produce
Siddhanth Mookerjee, University of British Columbia, Canada
Yann Cornil, University of British Columbia, Canada
Joey Hoegg, University of British Columbia, Canada
Andrea Lucarelli, Lund University
Gregorio Fuschillo, Kedge Business School
Jon Bertilsson, Lund University