The Facilitating Effect of Physiological Self-Tracking on Organ Donation
Across four studies, we show that physiological self-tracking facilitates greater acceptance of organ donation. This happens because self-tracking leads consumers to view their body as a conglomeration of multiple parts, rather than as a singular whole. We discuss implications regarding facilitating self-tracking in order to tackle current donor organ shortage.
Citation:
chi hoang and Sharon Ng (2021) ,"The Facilitating Effect of Physiological Self-Tracking on Organ Donation", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 171-172.
Authors
chi hoang, ESCP Business School
Sharon Ng, Nanyang Technological University
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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