Sharing Consumer Biohacking to Tackle Coronavirus

By following consumer biohackers’ self-experiments to tackle COVID-19, we introduce the Sharing Diagram, which encompasses possible sharing motivations. The contribution of this research is, firstly, to expand current studies of the sharing phenomena. Secondly, to provide insights into discussions of public participation in solutions development during public crises.


Vitor M. Lima and Russell Belk (2021) ,"Sharing Consumer Biohacking to Tackle Coronavirus", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 897-897.


Vitor M. Lima, Audencia business school
Russell Belk, York University


NA - Advances in Consumer Research Volume 49 | 2021

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