Crossing the Liminal Line – How Interracial Couples in China Experience Marriage

This research study seeks to understand, just how interracial couples in China, make consumption choices during the liminal and transitional stage of marriage. We contribute to current literature by identifying the fluidity of their identity projects, as a consequence of the liminality that is experienced during this milestone.


Amandeep Takhar, Gaye Bebek, and Jiayi Zhong (2021) ,"Crossing the Liminal Line – How Interracial Couples in China Experience Marriage", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 897-897.


Amandeep Takhar, De Montfort University
Gaye Bebek, De Montfort University
Jiayi Zhong, University of Wales, Saint Trinity David


NA - Advances in Consumer Research Volume 49 | 2021

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