Crossing the Liminal Line – How Interracial Couples in China Experience Marriage
This research study seeks to understand, just how interracial couples in China, make consumption choices during the liminal and transitional stage of marriage. We contribute to current literature by identifying the fluidity of their identity projects, as a consequence of the liminality that is experienced during this milestone.
Amandeep Takhar, Gaye Bebek, and Jiayi Zhong (2021) ,"Crossing the Liminal Line – How Interracial Couples in China Experience Marriage", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 897-897.
Amandeep Takhar, De Montfort University
Gaye Bebek, De Montfort University
Jiayi Zhong, University of Wales, Saint Trinity David
NA - Advances in Consumer Research Volume 49 | 2021
P5. Can(Can’t) Control, thus Try to Save (Earn): The Joint Effect of Perceived Control and Financial Deprivation on Financial Decisions
Min Jung Kim, Manhattan College
More than just a number: The negative effect of 100% claims
Nira Munichor, Bar-Ilan University
Liat Levontin, Technion University, Israel
H6. The Influence of Anthropomorphized Service Toolkit on Consumer Satisfaction in Service Coproduction
Rocky Peng Chen, Hong Kong Baptist University
Kimmy Chan, Hong Kong Baptist University