Transgender and Gender Diverse Consumer Narratives on the Stigmatized Process of Gender Affirmation
Interviews were conducted with 27 TGD individuals about their gender affirmation journeys. Consumer culture theory and stigma management theory were implemented for interpretation of the data. Results illustrate affiliation cycles, information control, covering techniques, identity pegs, courtesy memberships, and market alliances in relation to consumer choices for the TGD individual.
Citation:
Heather Meyer, Richard Mocarski, Natalie Holt, Debra Hope, and Nathan Woodruff (2021) ,"Transgender and Gender Diverse Consumer Narratives on the Stigmatized Process of Gender Affirmation", in NA - Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Matthew Thomson, Duluth, MN : Association for Consumer Research, Pages: 158-159.
Authors
Heather Meyer, University of Nebraska at Kearney
Richard Mocarski, University of Nebraska at Kearney
Natalie Holt, University of Nebraska-Lincoln
Debra Hope, University of Nebraska-Lincoln
Nathan Woodruff, Trans Collaborations
Volume
NA - Advances in Consumer Research Volume 49 | 2021
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