2020 ACR Fellows’ Addresses: Helping Consumers Consume (Well)

Consumer behavior has been a fascinating field to study, and my views of consumer behavior scholarship have been strongly influenced by my early life experiences. I grew up in an era when marketing was looked upon with some distaste. Popular books and the writings of influential social scientists, had created a sense among the public that marketing is exploitive and manipulative. And there were no countering voices to explain the positive impacts that business and our economic system (more generally) have on society.


Marsha L. Richins (2020) ,"2020 ACR Fellows’ Addresses: Helping Consumers Consume (Well)", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 7-10.


Marsha L. Richins, University of Missouri, USA


NA - Advances in Consumer Research Volume 48 | 2020

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