2020 ACR Presidential Address: Where to From Here?

It seems fair to say that 2020 has been an “unprecedented year.” Indeed, the term “unprecedented” has become so common that many people are whishing we could go back to living in some “precedented” times for a while. But there is no going backward. Our only choice ever is to go forward. So my address will take up the question “where to from here?”


Eileen Fischer (2020) ,"2020 ACR Presidential Address: Where to From Here?", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1-3.


Eileen Fischer, Professor of Marketing and Anne and Max Tanenbaum Chair of Entrepreneurship and Family Enterprise, Canada


NA - Advances in Consumer Research Volume 48 | 2020

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