The Time-Dependent Effects on Bragging
Braggarts do so for self-presentation concerns, but are they doing it at the right time? We investigate the downstream consequences of a message’s temporal frame on messenger evaluations and brand intentions. Through three studies, we demonstrate negative consequences of bragging about the past for consumers and the brands they mention.
Citation:
Francesca Valsesia and Jared Watson (2020) ,"The Time-Dependent Effects on Bragging", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1134-1138.
Authors
Francesca Valsesia, University of Washington, USA
Jared Watson, New York University, USA
Volume
NA - Advances in Consumer Research Volume 48 | 2020
Share Proceeding
Featured papers
See MoreFeatured
Pursue Your Passions: Cultural Discourses about Consumer’s Heroic Wilderness Adventures
Nathan Warren, University of Oregon, USA
Linda L Price, University of Oregon, USA
Featured
R9. The Asymmetric Effects Of Attitude Toward The Brand (Symbolic Vs. Functional) Upon Recommendation System (Artificial Intelligence Vs. Human)
Kiwan Park, Seoul National University, USA
Yaeri Kim, Seoul National University, USA
Seojin Stacey Lee, Seoul National University, USA
Featured
How the Past Shapes the Present: The Assimilation of Enjoyment to Similar Past Experiences
Anika Stuppy, Erasmus University Rotterdam, The Netherlands
Bram Van den Bergh, Erasmus University Rotterdam, The Netherlands