The Time-Dependent Effects on Bragging
Braggarts do so for self-presentation concerns, but are they doing it at the right time? We investigate the downstream consequences of a message’s temporal frame on messenger evaluations and brand intentions. Through three studies, we demonstrate negative consequences of bragging about the past for consumers and the brands they mention.
Francesca Valsesia and Jared Watson (2020) ,"The Time-Dependent Effects on Bragging", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1134-1138.
Francesca Valsesia, University of Washington, USA
Jared Watson, New York University, USA
NA - Advances in Consumer Research Volume 48 | 2020
Increasing Consumption of Larger Product Sizes through Symbolic Congruity: Size Label Color and Product Temperature
Seth Ketron, East Carolina University
Nancy Spears, University of North Texas
J10. Transnational Consumer Lifestyle
zahra Sharifonnasabi, Queen Mary University of London
Fleura Bardhi, City University of London, UK
Saving for Experiences Versus Material Goods
Grant E. Donnelly, Harvard Business School, USA
Masha Ksendzova, Boston University, USA
Michael Norton, Harvard Business School, USA