The Time-Dependent Effects on Bragging

Braggarts do so for self-presentation concerns, but are they doing it at the right time? We investigate the downstream consequences of a message’s temporal frame on messenger evaluations and brand intentions. Through three studies, we demonstrate negative consequences of bragging about the past for consumers and the brands they mention.



Citation:

Francesca Valsesia and Jared Watson (2020) ,"The Time-Dependent Effects on Bragging", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1134-1138.

Authors

Francesca Valsesia, University of Washington, USA
Jared Watson, New York University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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