The Time-Dependent Effects on Bragging

Braggarts do so for self-presentation concerns, but are they doing it at the right time? We investigate the downstream consequences of a message’s temporal frame on messenger evaluations and brand intentions. Through three studies, we demonstrate negative consequences of bragging about the past for consumers and the brands they mention.


Francesca Valsesia and Jared Watson (2020) ,"The Time-Dependent Effects on Bragging", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1134-1138.


Francesca Valsesia, University of Washington, USA
Jared Watson, New York University, USA


NA - Advances in Consumer Research Volume 48 | 2020

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