Where Consumer Behavior Meets Language: Applying Linguistic Methods to Consumer Research
What can we discover by applying linguistic methods to consumer research? This Knowledge Forum introduces and discusses the multifaceted opportunities of applying linguistic research methods to explore language in the marketplace, and employs a hands-on workshop approach to sprout novel research ideas that use multiple methods of linguistic inquiry.
Citation:
Ann Kronrod, Grant Packard, Sarah G Moore, Jonah Berger, Jeffrey Inman, Robert Meyer, L. J. Shrum, Ashlee Humphreys, Nicholas Lurie, Andrea Webb Luangrath, and Jeff Lee (2020) ,"Where Consumer Behavior Meets Language: Applying Linguistic Methods to Consumer Research", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1247-1247.
Authors
Ann Kronrod, University of Massachusetts Lowell, USA
Grant Packard, York University, Canada
Sarah G Moore, University of Alberta, Canada
Jonah Berger, University of Pennsylvania, USA
Jeffrey Inman, University of Pittsburgh, USA
Robert Meyer, University of Pennsylvania, USA
L. J. Shrum, HEC Paris, France
Ashlee Humphreys, Northwestern University - Medill, USA
Nicholas Lurie, University of Connecticut, USA
Andrea Webb Luangrath, University of Iowa, USA
Jeff Lee, American University, USA
Volume
NA - Advances in Consumer Research Volume 48 | 2020
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