Shedding Light on the Invisibles: Extending Consumer Theories, Methods, and Insights to Include Financially Vulnerable Consumers

This interactive knowledge forum focuses on financially vulnerable consumer segments frequently excluded from financial decision-making research (e.g., low-income consumers, unbanked or underbanked, credit invisibles). Participants will discuss how consumer researchers can enhance theories, models, and participant samples to be more inclusive of financially vulnerable consumers and improve their financial well-being.


Gergana Y. Nenkov, Linda Court Salisbury, Simon Blanchard, Fred Feinberg, Ronald Paul Hill, Nina Mazar, and Martin Mende (2020) ,"Shedding Light on the Invisibles: Extending Consumer Theories, Methods, and Insights to Include Financially Vulnerable Consumers", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1250-1250.


Gergana Y. Nenkov, Boston College, USA
Linda Court Salisbury, Boston College, USA
Simon Blanchard, Georgetown University, USA
Fred Feinberg, University of Michigan, USA
Ronald Paul Hill, American University, USA
Nina Mazar, Boston University, USA
Martin Mende, Florida State University, USA


NA - Advances in Consumer Research Volume 48 | 2020

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