Political “Consumption”: Motivations, Decision-Making and Implications

Consumer engagement in politics can be direct (e.g., political donations, campaign merchandise purchases) or indirect (e.g., politicized consumption, policy advocacy). This forum brings together thought leaders from CP, CCT and Strategy to identify these behaviors, integrate extant knowledge, and envision a path forward for this promising but underexplored research domain.



Citation:

Anastasiya Pocheptsova Ghosh, Jennifer Savary, Adam Duhachek, Cait Lamberton, Clayton R Critcher, David Crockett, Erick M. Mas, Gita Johar, Melanie Wallendorf, Monika Lisjak, Nailya Ordabayeva, Neeru Paharia, Nooshin Warren, Ronald Paul Hill, Sharon Shavitt, and Uzma Khan (2020) ,"Political “Consumption”: Motivations, Decision-Making and Implications", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1248-1248.

Authors

Anastasiya Pocheptsova Ghosh, University of Arizona, USA
Jennifer Savary, University of Arizona, USA
Adam Duhachek, University of Illinois at Chicago, USA
Cait Lamberton, University of Pennsylvania, USA
Clayton R Critcher, University of California Berkeley, USA
David Crockett, University of South Carolina, USA
Erick M. Mas, Vanderbilt University, USA
Gita Johar, Columbia University, USA
Melanie Wallendorf, University of Arizona, USA
Monika Lisjak, Arizona State University, USA
Nailya Ordabayeva, Boston College, USA
Neeru Paharia, Georgetown University, USA
Nooshin Warren, University of Arizona, USA
Ronald Paul Hill, American University, USA
Sharon Shavitt, University of Illinois at Urbana-Champaign, USA
Uzma Khan, University of Miami, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

The Upside of Immorality: The Signal Value of Offensive Producer Behavior

Amit Bhattacharjee, Erasmus University Rotterdam, The Netherlands
Jonathan Zev Berman, London Business School, UK
Gizem Yalcin, Erasmus University Rotterdam, The Netherlands

Read More

Featured

A2. A Window to the Brand's Soul: How Models' Eyes Affect Consumers' Attitudes

Maria Giulia Trupia, IESE Business School
Martina Cossu, Bocconi University, Italy
Zachary Estes, Bocconi University, Italy

Read More

Featured

M4. How Consumption Experiences Create Value

Gia Nardini, University of Denver
Melissa Archpru Akaka, University of Denver
Deborah MacInnis, University of Southern California, USA
Richard J Lutz, University of Florida, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.