Political “Consumption”: Motivations, Decision-Making and Implications

Consumer engagement in politics can be direct (e.g., political donations, campaign merchandise purchases) or indirect (e.g., politicized consumption, policy advocacy). This forum brings together thought leaders from CP, CCT and Strategy to identify these behaviors, integrate extant knowledge, and envision a path forward for this promising but underexplored research domain.


Anastasiya Pocheptsova Ghosh, Jennifer Savary, Adam Duhachek, Cait Lamberton, Clayton R Critcher, David Crockett, Erick M. Mas, Gita Johar, Melanie Wallendorf, Monika Lisjak, Nailya Ordabayeva, Neeru Paharia, Nooshin Warren, Ronald Paul Hill, Sharon Shavitt, and Uzma Khan (2020) ,"Political “Consumption”: Motivations, Decision-Making and Implications", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1248-1248.


Anastasiya Pocheptsova Ghosh, University of Arizona, USA
Jennifer Savary, University of Arizona, USA
Adam Duhachek, University of Illinois at Chicago, USA
Cait Lamberton, University of Pennsylvania, USA
Clayton R Critcher, University of California Berkeley, USA
David Crockett, University of South Carolina, USA
Erick M. Mas, Vanderbilt University, USA
Gita Johar, Columbia University, USA
Melanie Wallendorf, University of Arizona, USA
Monika Lisjak, Arizona State University, USA
Nailya Ordabayeva, Boston College, USA
Neeru Paharia, Georgetown University, USA
Nooshin Warren, University of Arizona, USA
Ronald Paul Hill, American University, USA
Sharon Shavitt, University of Illinois at Urbana-Champaign, USA
Uzma Khan, University of Miami, USA


NA - Advances in Consumer Research Volume 48 | 2020

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Featured papers

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L7. The Joy of Shopping: Reconciling Mixed Effects of Positive Emotions on Shopping Behavior

Kelley Gullo, Duke University, USA
Duncan Simester, Massachusetts Institute of Technology, USA
Gavan Fitzsimons, Duke University, USA

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R10. Emotional-Transference or Exclusivity? an Emotional Attachment Approach to Brand Extension for Cultural and Creative Products

Wu Zhiyan, Shanghai University of International Business and Economics
Luo Jifeng, Shanghai Jiao Tong University
Liu Xin, Shanghai University of International Business and Economics

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Who Gets Credit? Who Gets Blame? The Role of Agency in Ethical Production

Neeru Paharia, Georgetown University, USA

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