M-Turk Is Dying. Don’T Die With It. an Interactive Workshop on Collecting Data From More Difficult and Interesting Sources
Should we all stop collecting data on Amazon’s Mechanical Turk? It is rife with problems including non-naivety, bot-panics, fraudulent responses, and bored workers. This knowledge forum provides some fun exercises to help researchers, old and new, wean themselves from their M-Turk habit, and consider some alternatives data collection methods.
Broderick Lee Turner (2020) ,"M-Turk Is Dying. Don’T Die With It. an Interactive Workshop on Collecting Data From More Difficult and Interesting Sources", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1250-1250.
Broderick Lee Turner, Virginia Tech, USA
NA - Advances in Consumer Research Volume 48 | 2020
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