Forum on the Research and Interpersonal Culture of Acr

The goal of the forum is to explore the factors that have made ACR culturally successful but ultimately vulnerable. Tiffany White will moderate six scholars and an active audience to discuss ACR’s unique research culture, and the impact on that culture of publication norms, successful collaborations, global heterogeneity, and the demands from university promotion systems.


Tiffany White and Joel Huber (2020) ,"Forum on the Research and Interpersonal Culture of Acr", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1247-1247.


Tiffany White, University of Illinois at Urbana-Champaign, USA
Joel Huber, Duke University, USA


NA - Advances in Consumer Research Volume 48 | 2020

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