Consumer Health and Medical Decision Making: 2020 and Beyond

The global health landscape has been changing rapidly. This has created the need for a new, integrated perspective on consumer-relevant health topics through the lens of psychology, marketing and economics. This roundtable will discuss emerging topics, methodological approaches, and future directions on consumer health and medical decision-making.


Dipankar Chakravarti, Haiyang Yang, Meng Zhu, Angela Y. Lee, Anirban Mukhopadhyay, and Brent McFerran (2020) ,"Consumer Health and Medical Decision Making: 2020 and Beyond ", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1249-1249.


Dipankar Chakravarti, Virginia Tech, USA
Haiyang Yang, Johns Hopkins University, USA
Meng Zhu, Johns Hopkins University, USA
Angela Y. Lee, Northwestern University, USA
Anirban Mukhopadhyay, Hong Kong University of Science and Technology, China
Brent McFerran, Simon Fraser University, Canada


NA - Advances in Consumer Research Volume 48 | 2020

Share Proceeding

Featured papers

See More


Effortful but Valuable: How Perceptions of Effort Affect Charitable Gift Choice and Valuations of Charity

Haesung Annie Jung, University of Texas at Austin, USA
Marlone Henderson, University of Texas at Austin, USA

Read More


M3. #FOMO: How the Fear of Missing Out Drives Consumer Purchase Decisions

Michelle van Solt, Florida International University
Jessica Rixom, University of Nevada, Reno
Kimberly Taylor, Florida International University

Read More


The Mystique of Masculine and Feminine Choices: How Aversive Feelings Underlie Preferences

Niusha Jones, University of North Texas
Blair Kidwell, University of North Texas

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.