Consumer Health and Medical Decision Making: 2020 and Beyond

The global health landscape has been changing rapidly. This has created the need for a new, integrated perspective on consumer-relevant health topics through the lens of psychology, marketing and economics. This roundtable will discuss emerging topics, methodological approaches, and future directions on consumer health and medical decision-making.


Dipankar Chakravarti, Haiyang Yang, Meng Zhu, Angela Y. Lee, Anirban Mukhopadhyay, and Brent McFerran (2020) ,"Consumer Health and Medical Decision Making: 2020 and Beyond ", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1249-1249.


Dipankar Chakravarti, Virginia Tech, USA
Haiyang Yang, Johns Hopkins University, USA
Meng Zhu, Johns Hopkins University, USA
Angela Y. Lee, Northwestern University, USA
Anirban Mukhopadhyay, Hong Kong University of Science and Technology, China
Brent McFerran, Simon Fraser University, Canada


NA - Advances in Consumer Research Volume 48 | 2020

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