Back to the Future: a Virtual Roundtable of Senior Academics Sharing Insights From Consumer Research on Technology
This roundtable brings together a diverse group of senior academics to offer guidance to early-career researchers who are interested in studying technology in consumer research. Discussants will talk about theoretical, methodological, empirical and substantive (e.g., publication process, career management) challenges in this research area.
Citation:
Gizem Yalcin, William Fritz, Ana Valenzuela, Andrew T. Stephen, Bernd Schmitt, Christian Hildebrand, Donna L. Hoffman, Klaus Wertenbroch, Markus Giesler, Rebecca Walker Reczek, and Rhonda Hadi (2020) ,"Back to the Future: a Virtual Roundtable of Senior Academics Sharing Insights From Consumer Research on Technology", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1248-1248.
Authors
Gizem Yalcin, Erasmus University Rotterdam, The Netherlands
William Fritz, Oxford University, UK
Ana Valenzuela, Baruch College, USA
Andrew T. Stephen, Oxford University, UK
Bernd Schmitt, Columbia University, USA
Christian Hildebrand, University of Geneva, Switzerland
Donna L. Hoffman, George Washington University, USA
Klaus Wertenbroch, INSEAD, Singapore
Markus Giesler, York University, Canada
Rebecca Walker Reczek, Ohio State University, USA
Rhonda Hadi, Oxford University, UK
Volume
NA - Advances in Consumer Research Volume 48 | 2020
Share Proceeding
Featured papers
See MoreFeatured
Psychological Reactions to Human Versus Robotic Job Replacement
Armin Granulo, Technical University of Munich
Christopher Fuchs, Technical University of Munich
Stefano Puntoni, Erasmus University Rotterdam, The Netherlands
Featured
“Slim-As-Luxury” Effect: Product Shape as Input to Luxury Perceptions
Ji Jill Xiong, National University of Singapore, Singapore
Yu Ding, Columbia University, USA
Gita Venkataramani Johar, Columbia University, USA
Featured
F9. Protection against Deception: The Moderating Effects of Knowledge Calibration on Consumer Responses to Ambiguous Advertisement Information
Joel Alan Mohr, Queens University, Canada
Peter A. Dacin, Queens University, Canada