Back to the Future: a Virtual Roundtable of Senior Academics Sharing Insights From Consumer Research on Technology

This roundtable brings together a diverse group of senior academics to offer guidance to early-career researchers who are interested in studying technology in consumer research. Discussants will talk about theoretical, methodological, empirical and substantive (e.g., publication process, career management) challenges in this research area.


Gizem Yalcin, William Fritz, Ana Valenzuela, Andrew T. Stephen, Bernd Schmitt, Christian Hildebrand, Donna L. Hoffman, Klaus Wertenbroch, Markus Giesler, Rebecca Walker Reczek, and Rhonda Hadi (2020) ,"Back to the Future: a Virtual Roundtable of Senior Academics Sharing Insights From Consumer Research on Technology", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1248-1248.


Gizem Yalcin, Erasmus University Rotterdam, The Netherlands
William Fritz, Oxford University, UK
Ana Valenzuela, Baruch College, USA
Andrew T. Stephen, Oxford University, UK
Bernd Schmitt, Columbia University, USA
Christian Hildebrand, University of Geneva, Switzerland
Donna L. Hoffman, George Washington University, USA
Klaus Wertenbroch, INSEAD, Singapore
Markus Giesler, York University, Canada
Rebecca Walker Reczek, Ohio State University, USA
Rhonda Hadi, Oxford University, UK


NA - Advances in Consumer Research Volume 48 | 2020

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