Value Creation and Destruction in Consumption Practices

This study explores value creation and destruction in the sun consumption context. The theoretical framework conjugates the literature of value creation, value destruction and Practical Theory. In-depth interviews were conducted. The findings reveal categories of value creation and destruction practices, and inherent tensions.


Débora Bogéa da Costa Tayt-son, *Leticia Moreira Casotti, and *Ana Raquel Coelho Rocha (2020) ,"Value Creation and Destruction in Consumption Practices", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 148-151.


Débora Bogéa da Costa Tayt-son, Fluminense Federal University
*Leticia Moreira Casotti, Federal University of Rio de Janeiro - Brazil
*Ana Raquel Coelho Rocha, Fluminense Federal University


NA - Advances in Consumer Research Volume 48 | 2020

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