Understanding the Power of the Temporal Retention of E-Commerce Websites Thanks to the Stated Preferences Approach – a First Step

Based on a survey conducted among 245 Internet shoppers (stated preference method), we build a model explaining the stickiness of the e-commerce websites. We thus identified 6 significant variables explaining the stickiness, with influences ranging from +4 min to 17 min.



Citation:

Dimitri Laroutis, Philippe Boistel, and Yann Tournesac (2020) ,"Understanding the Power of the Temporal Retention of E-Commerce Websites Thanks to the Stated Preferences Approach – a First Step ", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 488-489.

Authors

Dimitri Laroutis, EM Normandie Métis Lab, Le Havre, France
Philippe Boistel, ESC Amiens, Amiens, France
Yann Tournesac, ESC Amiens, Amiens, France



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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