Time to Be Happy: Autonomous Products Increase Consumer Happiness By Reducing Time Stress

Autonomous products are able to complete tasks by themselves. A series of field and experimental studies shows that using autonomous products can make consumers happier. The effect is driven by reduced time stress and reduced feelings of guilt, and moderated by perceived human-likeness of the autonomous product.


Tobias Schlager, Emanuel de Bellis, and Ashley V. Whillans (2020) ,"Time to Be Happy: Autonomous Products Increase Consumer Happiness By Reducing Time Stress", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 651-652.


Tobias Schlager, HEC Lausanne, Switzerland
Emanuel de Bellis, University of St. Gallen, Switzerland
Ashley V. Whillans, Harvard Business School, USA


NA - Advances in Consumer Research Volume 48 | 2020

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