Signs of Sustainable Challenges in Intimate Habits

This study aims to understand meanings and practices associated with the showering intimacy experience. Results can contribute to transforming water consumption routines and consumption of hygiene products into more sustainable practices. We connect showering rituals with sustainable challenges and possibilities of material-social-political interventions, such as the use of transformative learning theory.



Citation:

Lívia Lessa de Andrade Silva, *Leticia Moreira Casotti, and *Catia Silva da Costa Moreira (2020) ,"Signs of Sustainable Challenges in Intimate Habits ", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 126-129.

Authors

Lívia Lessa de Andrade Silva, Federal University of Rio de Janeiro
*Leticia Moreira Casotti, Federal University of Rio de Janeiro - Brazil
*Catia Silva da Costa Moreira, Federal University of Rio de Janeiro - Brazil



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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