Ontography and Sustainable Consumption

This cnceptual research investigates the possibility of neo-animistic renewal and a sustainable consumption system as against the ecological precarity consumer capitalism inevitably produces. Neo-animism addresses the challenges imposed by the DSP identified in macromarketing, the enduring attitude-behavior gap identified in green consumer research, and the partitioning found in consumer practice research.



Citation:

Eric Arnould (2020) ,"Ontography and Sustainable Consumption", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 196-197.

Authors

Eric Arnould, Aalto University, Finland



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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