One-Armed Bandit? An Intersectional Analysis of Kelly Knox and Disabled Bodies in Influencer Marketing

Inclusion of people with disabilities in advertising remains a largely underexplored area of consumer research. Therefore, our visual analysis primarily focuses on Kelly Knox, a British fashion model and social media influencer born without a left forearm, whereby our contributions add to discourses on both influencer marketing and intersectional diversity.



Citation:

Jonatan Södergren and *Niklas Vallström (2020) ,"One-Armed Bandit? An Intersectional Analysis of Kelly Knox and Disabled Bodies in Influencer Marketing ", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 139-142.

Authors

Jonatan Södergren, Stockholm University, Sweden
*Niklas Vallström, Canterbury Christ Church University



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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