One-Armed Bandit? An Intersectional Analysis of Kelly Knox and Disabled Bodies in Influencer Marketing
Inclusion of people with disabilities in advertising remains a largely underexplored area of consumer research. Therefore, our visual analysis primarily focuses on Kelly Knox, a British fashion model and social media influencer born without a left forearm, whereby our contributions add to discourses on both influencer marketing and intersectional diversity.
Citation:
Jonatan Södergren and *Niklas Vallström (2020) ,"One-Armed Bandit? An Intersectional Analysis of Kelly Knox and Disabled Bodies in Influencer Marketing ", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 139-142.
Authors
Jonatan Södergren, Stockholm University, Sweden
*Niklas Vallström, Canterbury Christ Church University
Volume
NA - Advances in Consumer Research Volume 48 | 2020
Share Proceeding
Featured papers
See MoreFeatured
Personal Budgeting: Does It Work?
Christina Kan, Texas A&M University, USA
Philip M. Fernbach, University of Colorado, USA
John Lynch, University of Colorado, USA
Featured
The Re-Mediation of Consumer/Brand Relationships Through Voice Shopping: The Case of Amazon Echo
Johanna Franziska Gollnhofer, University of Southern Denmark, Denmark
Featured
D11. A Hidden Cost of Advocating: Attitude Depolarization After Recommending
Ravini Savindya Abeywickrama, University of Melbourne, Australia
Gergely Nyilasy, University of Melbourne, Australia
Simon M. Laham, University of Melbourne, Australia