Mere Exposure to Unhealthy Smell Demotivates Health Behavior
Five studies demonstrate that in nonfood-related behavioral context, mere exposure to unhealthy scent (i.e., smell of indulgent foods versus healthy scent or no scent) is more likely to activate a hedonic goal and thus demotivate healthy behaviors such as exercising or choosing health-related products.
Kyeongheui Kim and *Suyeon Jung (2020) ,"Mere Exposure to Unhealthy Smell Demotivates Health Behavior ", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 457-458.
Kyeongheui Kim, Sungkyunkwan University, South Korea
*Suyeon Jung, University of Wisconsin - Madison, USA
NA - Advances in Consumer Research Volume 48 | 2020
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