Justified By Ideology: Why Conservatives Care Less About Corporate Social Irresponsibility

Building on political psychology and system justification theory, four studies show that conservatives’ (compared to liberals) relatively high market system justification (MSJ) results in less critical CSR perceptions of irresponsible companies and, in turn, in less penalizing reactions. The effect is less strong for the evaluation of responsible companies.



Citation:

Fabian Christandl, Anna Jasinenko, and Timo Meynhardt (2020) ,"Justified By Ideology: Why Conservatives Care Less About Corporate Social Irresponsibility ", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 287-288.

Authors

Fabian Christandl, Hochschule Fresenius - University of Applied Sciences Cologne
Anna Jasinenko, HHL - Leipzig Graduate School of Management
Timo Meynhardt, HHL - Leipzig Graduate School of Management



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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