Identifying Topics and Trends in Research on Construal Level Theory

Construal Level Theory (CLT) has considerably contributed to various research domains, including consumer research. Complementing past review articles, we apply a popular topic modelling approach, Latent Dirichlet Allocation, to research on CLT. Based on article keywords we extract 20 latent research topics, identify thematic trends and discuss future research directions.


Susanne Adler and Marko Sarstedt (2020) ,"Identifying Topics and Trends in Research on Construal Level Theory ", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 186-187.


Susanne Adler, Otto-von-Guericke-University Magdeburg, Germany
Marko Sarstedt, Otto-von-Guericke-University Magdeburg, Germany


NA - Advances in Consumer Research Volume 48 | 2020

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