Identifying Topics and Trends in Research on Construal Level Theory

Construal Level Theory (CLT) has considerably contributed to various research domains, including consumer research. Complementing past review articles, we apply a popular topic modelling approach, Latent Dirichlet Allocation, to research on CLT. Based on article keywords we extract 20 latent research topics, identify thematic trends and discuss future research directions.



Citation:

Susanne Adler and Marko Sarstedt (2020) ,"Identifying Topics and Trends in Research on Construal Level Theory ", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 186-187.

Authors

Susanne Adler, Otto-von-Guericke-University Magdeburg, Germany
Marko Sarstedt, Otto-von-Guericke-University Magdeburg, Germany



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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