How Mother-Daughter Purchase Interaction Affects Daughter’S Situational Self Construction in Japan

While situational self concept has been regarded as an explanatory factor for brand-choice, how the situational self is constructed has not been investigated. Our study highlights the situational dependence of the self construction process itself, by showing that the self is affected by the person’s relations with a significant other.



Citation:

Mototaka Sakashita and *Junko Kimura (2020) ,"How Mother-Daughter Purchase Interaction Affects Daughter’S Situational Self Construction in Japan", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 108-114.

Authors

Mototaka Sakashita, Keio Univeristy
*Junko Kimura, Hosei University, Japan



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Don’t Forget the Accountant: Role-Integration Increases the Fungibility of Mentally Accounted Resources

Iman Paul, Georgia Tech, USA
Jeffrey Parker, Georgia State University, USA
Sara Loughran Dommer, Georgia Tech, USA

Read More

Featured

Trading Crypto Currency: The Ideological Shaping of Consumer Financial Decision Making

Burcak Ertimur, Fairleigh Dickinson University
Ela Veresiu, York University, Canada
Markus Giesler, York University, Canada

Read More

Featured

Powerful Buy Time: Why Social Power Leads to Prioritizing Time over Money

Myungjin Chung, University of Texas at Arlington
Ritesh Saini, University of Texas at Arlington

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.