How Experiences of Freedom Foster Consumer Happiness? a Distinction Between “Freedom To” and “Freedom From” Experiences of Consumption

This research explores two types of experiences of freedom in consumption: “Freedom from” constraints (FF) and “Freedom to” be oneself (FT). A qualitative study, a semantic analysis and an experiment investigate respectively the representations, the differences and the influence of FF and FT on consumer happiness.



Citation:

Charlotte Gaston-Breton, Elin Brandi Sørensen, and Thyra Uth Tomsen (2020) ,"How Experiences of Freedom Foster Consumer Happiness? a Distinction Between “Freedom To” and “Freedom From” Experiences of Consumption", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 354-356.

Authors

Charlotte Gaston-Breton, ESCP Business School
Elin Brandi Sørensen, University of Southern Denmark, Denmark
Thyra Uth Tomsen, Copenhagen Business School



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

The psychological impact of annuities: Can pension payout choice influence health behavior?

Anja Schanbacher, London Business School, UK
David Faro, London Business School, UK
Simona Botti, London Business School, UK
Shlomo Benartzi, University of California Los Angeles, USA

Read More

Featured

Beyond Needs and Wants: How Networked Hyper-rational Economic Actors “Win” the Deal but “Lose” the Shopping Trip

Colin Campbell, University of San Diego, USA
Hope Schau, University of Arizona, USA

Read More

Featured

Q5. Conceptualizing the Digital Experience in Luxury

Wided Batat, American University Beirut

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.