How Do Natural Disasters Affect Consumers’ Desire For Luxuries?
Using search engine query data (real behavioral data from Google), we investigate the effect of natural disasters on consumers’ desire for luxuries. The results indicate that the conspicuousness of luxuries moderates the effect: natural disasters have a negative impact on consumers’ desire for conspicuous luxuries (vs. inconspicuous luxuries / non-luxuries).
Ning Chen and *Francine E. Petersen (2020) ,"How Do Natural Disasters Affect Consumers’ Desire For Luxuries?", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 283-284.
Ning Chen, Zhejiang University of Finance and Economics, China
*Francine E. Petersen, HEC Lausanne, Switzerland
NA - Advances in Consumer Research Volume 48 | 2020
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