Followers and the Impact of Social Media Influencers: a Construal Level Perspective
A field study and three experiments demonstrate that a matchup between SMI power and message/non-message-factors facilitates persuasion. We offer social distance as a novel conceptualization of SMI power and observe an order of matchup effects that is mediated by self-brand connection.
Kirsten Cowan and Eric Boyd (2020) ,"Followers and the Impact of Social Media Influencers: a Construal Level Perspective", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 293-294.
Kirsten Cowan, University of Edinburgh
Eric Boyd, University of Edinburgh
NA - Advances in Consumer Research Volume 48 | 2020
To Trace is to Trust: From Product Traceability to Brand Trust
Jing Wan, University of Groningen, The Netherlands
Pankaj Aggarwal, University of Toronto, Canada
Min Zhao, Boston College, USA
Alternative Worldviews on Human – Nonhuman Relations: The Turkish Case
N. Alican Mecit, HEC Paris, France
tina m. lowrey, HEC Paris, France
Self-Producer`s Journey: Identity Construction and Transformation in Self-Production
S. Sinem Atakan, Ozyegin University, Turkey
Mina Seraj, Ozyegin University, Turkey