Dynamics of Consumption Experience – the Case of Eastern Express in Turkey
This study shows that consumption experiences constitute embodied phenomena and unfold in different patterns across time. Results suggest that sensory, emotional, cognitive and behavioral dimensions strongly differ in their potential for prospection and retrospection. The findings provide ample opportunities for (re)connecting with consumers via a plethora of currently unused touchpoints.
Citation:
Bernd F. Reitsamer, Andreas Kallmuenzer, and Ayca Katitas (2020) ,"Dynamics of Consumption Experience – the Case of Eastern Express in Turkey", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 617-619.
Authors
Bernd F. Reitsamer, University of Innsbruck, Austria
Andreas Kallmuenzer, La Rochelle Business School
Ayca Katitas, MCI Management Center Innsbruck
Volume
NA - Advances in Consumer Research Volume 48 | 2020
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