Does the New Iphone Determine How Much I Like My Iphone? the Influence of Upgrades on the Hedonic Decline For the Status Quo

We identify that consumers’ exposure to upgrades influence the level of enjoyment they get from their status quo. According to our results, consumers exposed to upgrades present more accelerated hedonic decline for the status quo over time and are more likely to replace than those not exposed.



Citation:

Maria Alice Pasdiora and Vinicius Andrade Brei (2020) ,"Does the New Iphone Determine How Much I Like My Iphone? the Influence of Upgrades on the Hedonic Decline For the Status Quo", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 580-581.

Authors

Maria Alice Pasdiora, Federal University of Rio Grande do Sul (UFRGS), Brazil
Vinicius Andrade Brei, Federal University of Rio Grande do Sul (UFRGS), Brazil



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Felt Status, Social Contagion, and Consumer Word-of-Mouth in Preferential Treatment Contexts

Brent McFerran, Simon Fraser University, Canada
Jennifer Argo, University of Alberta, Canada

Read More

Featured

N2. The Devil Wears FAKE Prada: Dual Envy Theory Explains Why Consumers Intend to Purchase Non-Deceptive Luxury Counterfeits

Tanvi Gupta, Indian Institute of Management Bangalore
Preeti Krishnan Lyndem, Indian Institute of Management Bangalore

Read More

Featured

G6. Brightness Increases More Positive Views of Humanity and Prosocial Behavior of People Low in Moral Identity Internalization

Jun Yan, University of Manitoba, Canada
Luke Zhu, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.