Consuming Commodified Bodies - Performative (Re-)Embodiment of Digital Corporeal Consumption

This research explores digital consumption dynamics in the context of bodies and fitness on Instagram. Drawing on interview data and performativity theory, this study offers an increased understanding of how consumers (re-)embody digitally consumed content in their own corporeal self-understanding.



Citation:

Jonathan David Schöps (2020) ,"Consuming Commodified Bodies - Performative (Re-)Embodiment of Digital Corporeal Consumption", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 115-120.

Authors

Jonathan David Schöps, University of Innsbruck, Austria



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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