Circular Disposal Increases the Value of Products More Than Linear Disposal

Across four experiments, consumers ascribe more value to products they expected to dispose through circular means (i.e., recycling, donating, reselling) vs. linear (i.e., trashing). An increase in pride in disposal and a decrease in guilt in spending when making a circular disposal decision underlie the difference in product valuation.



Citation:

Anna Tari and Remi Trudel (2020) ,"Circular Disposal Increases the Value of Products More Than Linear Disposal", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 728-729.

Authors

Anna Tari, Boston University, USA
Remi Trudel, Boston University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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