Can Money Buy International Migrants Happiness? It Depends on How You Spend It

We explore how international migrants use consumption to cope with their lack of sense of belonging and its implications for their subjective well-being (SWB). Our five studies find migrants spend more on material purchases but less on others. Prosocial purchases are more effective than experiential purchases in increasing their SWB.


Haiming Hang and Jing Yang Zhong (2020) ,"Can Money Buy International Migrants Happiness? It Depends on How You Spend It", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 391-392.


Haiming Hang, University of Bath, UK
Jing Yang Zhong, Birmingham City Univeristy


NA - Advances in Consumer Research Volume 48 | 2020

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